CURIOUS?BIC students at the Y&R Mix and Mentor
LEARN FROM LEADERSBarri Rafferty, CEO Ketchum NA, mingles after a presentation on Eight Global Trends Impacting Communications.
BRANDING AND INTEGRATED COMMUNICATIONS
Located in the media capital of the world, the BIC Master of Professional Studies reinforces City College's commitment to innovation, scholarship, and leadership. Designed to address the new cross-disciplinary challenges of creating and managing brand identity at a time when global, digital, and more immersive -- even tactile -- communications are rapidly evolving, BIC is both of the moment and about the future. It's a grad program. A think tank. An executive training ground. BIC is where you'll roll up your sleeves and figure out how communication creates meaning and adds value: to a company, for the consumer, in society.
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